How to Schedule a Post on Facebook & Instagram Using Meta Business Suite

Not sure how to post to both Facebook and Instagram at the same time? Don’t worry — here’s a simple step-by-step guide to help you get started (with some extra tips sprinkled in!).

1️⃣ Go to Meta Business Suite

🔹 Start on your Facebook page

Open Facebook and head to the page you manage.

🔹 Find “Meta Business Suite” in the menu

Look at the left-hand menu - Called Manage Page (where you see options like “Ad Center” and “Create Ads”).
Scroll down until you find “Meta Business Suite” — it’s near the switch profile button.
Click it — this will take you straight into the Meta Business Suite, where all your scheduling happens!

💡 Pro Tip: Once you’re there, bookmark the page in your web browser so it’s easy to come back to next time.

Here's my page on Facebook. The Meta Business Suite button is in the left-hand menu.

💡 Tip: It's best to do this from a laptop or tablet so you can see everything. You can do this from a mobile, but it will look a little different.

2️⃣ Click “Create Post”

You’ll see a Create Post button on the main dashboard.
Click it to open a new post window.

3️⃣ Select Where You Want to Post

At the top, you’ll see two dropdown options:
🟦 Facebook Page
🟪 Instagram Account (if they’re connected)

✅ Make sure BOTH boxes are ticked if you want the post to go to both platforms.

4️⃣ Add Your Content (Text & Images)

💬 Write your post in the text box.
📸 Add your images or videos by clicking the media upload button.

🖼️ Important: Image Size & Shape Tips

For the best results when posting the same image to Facebook and Instagram:

Use square images: 1:1 ratio (1080 x 1080 pixels) works well for both platforms.
If you’re posting multiple images (a carousel), make sure ALL the images are the same size.
If they’re not, Facebook may crop or resize them, and your post could look messy.

💡 Edit your images easily with Canva:

Canva is a free design tool where you can create and resize images perfectly for social media.
Choose a Facebook/Instagram post template (square) to get started.

If your images aren’t the right size, Facebook’s built-in editor can help you crop them after you upload — but it’s better to get them right before uploading.

The Hashtag Tool

5️⃣ Use the Hashtag Tool (Optional, but recommended)

Look underneath the text box for the # icon.
Click it and then click Search to search for hashtags related to your post (e.g., socialmedia).
It shows how many people are using each hashtag — helping you pick the right ones!
You can bookmark them and use them next time. Click the bookmark icon on the right to save them.